I knew about this job for Warner Brother’s events because we looked closely at the color choices. We had to supplement our rental stock to complete the order.  I also knew that 6 of our Money Tree’s from incredibly bright colors were headed to California.  But WOW! I was very surprised to find this ad both printed in BizBash and emailed to the entire events community!

THEN to push it event further my colleague Liese Gardner from Mecca Communications Tweeted me about a fantastic blog post from Hillary Harris, Warner Brothers Director of Special Events!

In Twitterspeak @liesegardner said:

This look is so cool! @pinkdeb’s money trees at Warner Bros. event! Grt post by Hillary Harris. http://bit.ly/anYBsM

Here are some excerpts from this flattering post!

“Great design begins with the seed of an idea. And that seed can plant itself anywhere, anytime. It’s up to us as designers and event professionals to collect these seeds and sow them at the right time for the right event. Just like any garden, it’s all about having the right conditions.

When I decided to create a fantastical garden for a May event, the seed had been planted in my mind in January. That was when I attended The Special Event Convention and Tradeshow in New Orleans. I was there as a speaker, but I always take time to visit the tradeshow to see what’s new. As I walked the floor, nothing caught my eye until…

There it was! A whimsical, fantastical tree in colors so bright it appeared to have popped out of a Dr. Seuss book. I was instantly taken with it. I learned that it was made by Pink Inc., a company that creates many unique products but the one I had my eye on was called the “Money Tree.” It could be made in any color combination I wanted. Perfect. I filed it away for future use.”

And please continue to read Hillary Harris’ post “At the Root of It: A Tree Grows on Brownstone Street”

http://www.hillonhollywood.com/2010/08/at-root-of-it-tree-grows-on-brownstone.html

And to Liese Gardner, Hillary Harris and the entire Warner Brothers team, Thank you for the great event!

And it continues! Read our post and read Warner Bros. Hillary Harris’ post to find out more!

Warner Bros. used our fabric decor for their LA Screening event!

Then I jumped in to learn about GLAMORAMA and I found a fundraising fashion event with lots more CELEBRITIES! While I haven’t exactly been looking for the gigs with STARS but they seem to find us this summer.  That said – the event kicked into high gear showcasing fall fashion by Issey Miyake, Hugo Boss, Roberto Cavalli also including Marc Jacobs and Jean Paul Gaultier among others.  A highlight was the Material Girl Collection, a line by Madonna and her daughter, Lourdes.  Macy’s Glamorama event benefited The Ronald McDonald House and featured Grammy award-winning singer, Macy Gray.

Madison Square Park in NYC has created MAD SQ ART to do just that – create a vibrant space for city dwellers to walk through, observe and smile. From March through August 15^th this summer The Madison Square Park Conservancy presented Antony Gormley’s Event Horizon, a landmark public art exhibition.

These sculptures are body casts of the artist. There are several placed around the park on 23rd street, but the real experience is the Sculptural Installation on the roofs of many buildings around the area.

I like it.  To that end I have been talking about it. I have been looking for the statues in a kind of Where’s Waldo way!  And they are great to spot and see…

So I took some pictures, and I am going to post some more! So take a look! Enjoy the photos of the NYC street art installation by Antony Gormley.

The Ace Hotel has been posting a bunch of pictures and a contest too!

On Saturday Aug 14^th the culmination of the Celebration V – a Star Wars Convention in Orlando (OCCC) consisting of fans from around the world gathering especially today for “The Main Event” the cornerstone of all the Star Wars activities.

Jon Stewart (of the “Daily Show”) interviewed George Lucas and several celebrity guests of the Star Wars cast including Carrie Fisher (Princess Leia), Mark Hamill (Luke Skywalker) and R2D2 (himself!)

PiNK Powered by Moss rental fabric structures were chosen for the futuristic ice palace feeling that the designer David Hernandez wanted to achieve. LED and projected lights were added for intense color and variety to the stage set design. Lucasfilms were very happy with the lightweight nature of PiNK Powered by Moss Event Fabric Architecture!

I was unable to attend the event but have included photos that I have gotten from:

CNET has provided a wonderful series of photos!

The Orlando Sentinel – The stage set design overview

The Live Journal – Great Picture of Pink Powered by Moss fabric stage set with George Lucas, Carrie Fisher and Mark Hamill

ENJOY!

PiNK Powered by Moss was a part of the event team and this photo featured in People Magazine is Kelly Ripa featured in front of our FlexiARCH.

Read more about the event, see more pictures and witness our involvement with Super Saturday on our Blog.

Our Facebook page also covers the event and you can “like” us here.

Wall Street Journal WSJ wrote about Super Saturday too!

Mark Addison Blog and EVENTSTYLE point of view

Why you ask? Everyone who walked through PiNK Powered by Moss Arches were at Super Saturday and there to shop to benefit the Ovarian Cancer Research Foundation OCRF. This star-studded event attracts the celebrities and elite of the Hampton’s who all come to shop at a gigantic designer garage sale! All funds are donated directly to the OCRF! And for those who could not shop with us live, you could watch and buy on TV with QVC.

Our Fabric Sculptures were not only the entry to the Super Saturday grounds at Nova’s Ark Project in Water Mill, we also provided interesting overhead tension fabric structures at the main bar and our tensioned fabric sculpture, Fruit Salad provided shade in the picnic lunch area.

We all thank Donna Karan and all of the fabulous sponsors and designers that donated merchandise and energy to the event. There were many – DKNY, InStyle, Lacoste, Reebok, Calvin Klein to name a few! A special thanks to producer Mark Addison • EVENTSTYLE and his team for seamlessly running this large-scale event making it smooth sailing (for the last 9 years!)

And I just heard the Newsflash: Super Saturday 13 – 2010 raised over $3.4million for OCRF charity!!!! Now that IS really great NEWS!

The New York Times Posted a video on Super Saturday 13 today!

There are really many many GREAT pictures on WireImage too!

Kelly Ripa’s Super Saturday 12 Wrap up can be seen also.

Ads for OCRF with Kelly Ripa and Kim Kardashian.  Also Kelly Ripa and Kim Kardashian hosted  Super Saturday which benefits Ovarian Cancer Research

Proctor and Gamble Beauty Full Circle

In October 2009, P&G engaged Mark Addison’s EVENTSTYLE to create an event that was a brand new way of presenting a press conference. This event was to feature five distinct brands at one time rather then the traditional one event for each brand. Mark Addison’s EVENTSTYLE turned to Pink Inc. to partner with on the BEAUTY FULL CIRCLE design and décor.

The concept: Five P&G beauty brands: Hair – Pantene, Hair Color – Clairol, Skin care – Olay, Personal Care – Venus, and Make-up – CoverGirl would all be presented under one roof for an in depth trend forecast. This was done to promote a renewed awareness for new and current products within the Proctor & Gamble family.  The attendees, editors and beauty executives, would come together for a strategic mix of valuable information in an organized session that maximized the guests’ time by providing an encompassing spectrum of worthwhile content in a desirable, all-inclusive setting, creating a memorable experience!

The venue selected for Beauty Full Circle, was Skyline Studios and Gallery as it was a newly renovated event destination in the heart of located steps from Midtown, the Javits Center, Chelsea’s Gallery District and the latest, must-see site – High Line Park.

Guests entered through a dimensional, semi-circle gateway – Pink Inc.’s Flexi-Tunnel that created an engaging, psychological transition upon arrival. Pools of colored light and beauty projections emphasized the transformation as visitors emerge from the gateway entering into the Beauty Full Circle experience.

Greeted by a branded 12’ Circle, and a refreshing cocktail of pleasing fragrances the visitors entered the inspiration installations triggering positive associations for influential attendees. Each area surrounded with circular forms creating a dramatic environmental design encompassing you in the brand. Lounge seating made the stage a comfortable area for drinking in knowledge.

Upstairs in the Brand Experience Showrooms deconstructed cylinders interlock, and interlaced passageways allow for creative progression between expositions. Branded circular fabric forms adorn each room and upon entering each unique environment shows off its own individual brand concept and statement.

Each brand held mini-seminars within each individual brand experience. Guest lecturers ranging from celebrity aestheticians and renowned makeup artists to product scientists and brand ambassadors demonstrated the products and answered questions.

Food, drink, visual experience, brand engagements and of course a GREAT goody bag completed this P & G brand Press Conference/Brand Revitalization creating Beauty Full Circle!

What were the main goals/objectives of your event?

The main goals and objectives of this event were for P&G Beauty to achieve winning outcomes when brand forces combine to capture the attention of the North American Beauty Media, and products garner increased media interest by correlating specific attributes to cutting-edge trends and best-in-class data, revealed to attendees during a collaborative event.

On top of that this Press Conference/Brand Revitalization was to be unique as it was featuring five distinct brands at one time rather then the traditional one event for each brand. P&G engaged Mark Addison’s EVENTSTYLE to create this event that was a brand new way of presenting a press conference and in this case a brand revitalization. Five P&G beauty brands were presented under one roof.

Proctor and Gamble wanted to make sure through education their attendees would learn about the brands and be reinvigorated by the new product offerings.  In informal meetings and main stage discussions, the gallery floor became a comfortable lounge for mixing and mingling as well as information gathering.  Areas of discovery, trend vignettes, presentations and food/beverage service also helped our attendees relax into the environment to be ready to take in the new product information, demonstrations and actually experiencing some of the products.

The experience design and layout of this event was chosen to get the beauty editors and executives comfortable quickly so as to rediscover the P&G brands. Each floor had unique areas for both group and self-exploration. Brand Ambassadors were available through out the venue to demonstrate product and answer any questions, however they were not pushing product but subtly available as observers to respond based on need.

Each area visually tied back to the complete concept – Beauty Full Circle.  Each of the objects selected reflected the concept. Keeping the 5 brands unique yet on target for objective was challenging. In response, we brought in different designers to interpret each of the brands while sticking to the event goals and objectives.

Overall, Beauty Full Circle truly was a beautiful circle for our client P&G and all the beauty experts. The circular décor completed the concept as the knowledge gracefully was transferred creating a very successful Beauty Full Circle!

The methods utilized to achieve the event’s objectives

Many methods were utilized to achieve the Beauty Full Circle event.  From the selection of the venue to the choice of food everything fed back into the Beauty Full Circle concept.

The venue selected for Beauty Full Circle, was Skyline Studios because of its loft-like gallery, which was newly renovated. The availability of different floors enabled us to create the Tunnel Entry and Inspiration Installation on the ground floor gallery. It also allowed us to use a different floor with the Brand Experience Showrooms and another floor that served as our lunch and food service stations.  These distinct areas enabled us to create an atmosphere and flow for our beauty specialists.

Beautiful design and a carefully planned program taking into account the beauty editors and executives time constraints truly made this event successful. The attendee’s time was well planned out.  They were offered a morning or an afternoon session. Either session included a refreshing lunch.

The Inspiration Installation had both individual discovery areas and group education discussions.  Décor elements softened the space and made a relaxing environment. Lighting, scents, sounds and refreshments all added into the feeling we created for the experts to experience. Beauty editors, writers and high level executives all enjoyed the visual experience and thoughtful information.

As the guest entered through the Flexi Tunnel, their field of visions was completely taken over by the projections and the 12’ branded Moon used to “cap” off the tunnel. Once through, the room sprang to life, with many Moons of varying sizes covering the ceiling and leading the attendees to the staging area. A half circle stage led into a half circle fabric backdrop, creating a Beautiful Circle. Mimicking the Moon at the entry was a smaller branded Moon with the name of the event. The stage was then finished off with a stunning Circle Surround half-column, which used Moons in the Event’s colors, interspersed with circles with the Event Logo, and “empty” Moons, to make for an eye-catching stage.

The Brand Experience Showrooms all highlighted the products both visually and educationally, allowing our attendees full access to the brands and allowing a good interaction with people and products. Through spokesperson announcements and mini-seminars within each brand experience, guest lecturers that included celebrity aestheticians and renowned makeup artists, as well as product scientists and brand ambassadors demonstrated the products and answered questions, bringing the idea of Beauty Full Circle to the minds of each attendee.

We were successfully able to introduce new brands, and rediscover Olay, Clairol, Venus, CoverGirl and Pantene.

“The GARDEN” Pink Inc.’s new GREEN product line

Pink Inc. has developed a series of GARDEN structures that are sustainable.  Created from recycled polyester fabrics and aluminum tube frames, this visually stunning grouping creates flora indoors.  Both playful and decorative, these structures are meant to work together to create lush environments.  Some of the products are reworked from stock and others have been developed brand new. Take a look at how we made our GARDEN grow!

What did the client request? What was the purpose of this project?

In this case, we designed our own product for a new series of works that create a lush GARDEN environment.  The products can be used individually, although as by nature, the concept is to have groupings.  While working on the green concept we wanted to have sustainable and affordable, visually appealing products.  We created a mix to keep the price points lower when needed, but also when the budget allows, all structures together create a fantastic presentation.

The first new products we developed are simple shapes that go on Easy-Ups – a lightweight pipe and base system that we developed for this product.  Spears and Vines attach easily to the Easy-Ups and become the structure for the fabric forms.  Rigging is always another possibility.  Our DNA product transformed in shades of green and brown tones to become the stems and tree trunks to our various flowers.  The Daisy and Lily attach easily to the Easy-Ups for a tall decorative appeal.

The Coves, clad in greens, create giant leaf-like shelters. They add a large element for focus of the environment, a product placement or a lounge.  The MoneyTree was created from our Tornado stock shape with a Circle Surround leafy pattern overhanging, creating a feeling of a weeping willow.

Original new Performance Sculptures were developed for this series – The Giant Butterfly, Petal Pushers and Grass Hoppers complete the scene.

The Giant Butterfly on stilts is a very large image – 12’ tall and 10’ wide, these wings with LED flat light panel technology are truly HUGE and completely enhance the image. Created in collaboration with ACROBACK, these creatures are truly magnificent!

Petal Pushers – Beautiful flower petals and stamen sculptural costumes – watch them open and close, spin and blow in the wind. Petal Pushers are staged with nature sounds from speakers individually wired to each figure. These floral forms of color and shape continue to advance The GARDEN vision.

In which city, state and country was the project installed or used

San Diego – Convention Center

What is unique or complex about the project (this helps the judges understand you r challenges and solutions for the project

For the IFAI AAI awards I will focus on the fabric structure in the Giant Butterfly.  In this structure we employed flat panel LED sheets that were inset into the fabric.  Wiring and batteries sit on a harness close to the performer.  The harness was another tricky part of this costume.  The large wings had to travel small yet be sturdy and light for ultimate use. The wingspan of 12’ wide and 10’ tall was challenging to balance on the performers back.  To further complicate matters, we then added stilts to the costume!  We created 2 Giant Butterfly consutmers that can be on stilts or on the ground. These effective costumes mesmerized the crowd and continue to go out to events around the country and beyond!

The Space Station is another project that I would include in our GARDEN series – with our Mango Slope walls – this structure is an all-in-one table and backdrop with cost effective branding. It is effective as a tasting station, a 10’ x 10’ booth or information stand.  Colors and printing can be easily switched out for maximum usage.

What were the results of the project   client satisfaction, continued business?

We have continued to use these structures at trade show booths and events and we are showing and monitoring the results as we go.

Our efforts are paying off with the structures continually going out.

Is there any other relevant information?

This is a mix and match look that has been successful looking at it from a variety of angles.  Our $2009 Summer Special is the GARDEN so we shall see How our Garden Grows!

Twitter Lounge at BizBash.

In October 2009 Pink Inc. worked with several collaborators to develop and introduce the Twitter Lounge at BizBash NYC 2009. A meeting place, educational experience and presentation of the four companies that were involved, the Twitter Lounge offered a different approach to the typical trade show booth event.

As Social Media is hot, hot, hot our four companies decided to join together and give back to the events community by offering a social media educational lounge with a mixing and meeting of events peers.  On top of that each company showed what they have to offer to the event designers and producers. The co-sponsors and collaborators were: DIANA GOULD LTD, 5TH AVENUE DIGITAL, THE GLAZIER GROUP AND PINK INC.

Our goal for the Twitter Lounge was to provide an environment that was a visually interesting, a comfortable place to talk, tweet and learn. By providing an informative oasis amidst the bustle of the BizBash show, we were able to develop relationships with those that stopped by, chat about our businesses and create new opportunities to work together.
The Twitter Lounge itself was co-created by the sponsors. Pink Inc, using a tension fabric curve overhead, focused the area for learning and discussions. On each side of the lounge, sponsors had an area to discuss and showcase their work, while live twitter feeds running on plasma screens demonstrated how twitter is used at events.

A live photo feed, provided by 5th Avenue Digital, was projected onto the lounge’s back wall and then tweeted to all those in the photos. Furniture and flowers by Diana Gould and food samplings by The Glazier Group gave the lounge a hospitable feel. It was truly an innovative collaborative experience and environment!

As a giveback to our community this concept was fun and successful.  I am still interested in developing and packaging this concept as there are still so much to learn with social media and the event industry.
The challenge of using social media to extend event impact and build relationships with your constituents is ongoing new territory for marketing, brand building and events. Although we the sponsors do not sell our social media services, as members of the event industry we are using these strategies for our own branding. We feel it’s important to help our industry colleagues get up to speed on these vital marketing strategies, and in doing so, we get a chance to connect in a deeper way.
Most attendees we spoke to were hungry to hear how we’re using social media to promote our brands, and how our industry is using it to promote and extend the life of events. It’s an exciting time to be involved in this new medium and to see the new exploration into Hybrid Events!

What were the main goals/objectives of your event?

Our goal for the Twitter Lounge was to provide an environment that was a visually interesting, a comfortable place to talk about events and social media. We had many people on hand to teach so that you could  learn about social media. By providing an informative oasis amidst the bustle of the BizBash show, we were able to develop relationships with those that stopped by, chat about our businesses and create new opportunities to work together.

We set up educational lectures for anyone on the show floor to be able to come and hear.  We also had many social media “experts” available to speak with anyone that had a question, at whatever level they were at. Betsy Kent of Be Visible Associates was one of our experts and her blog – Ask Betsy – “Where there is no stupid question about the Web” – was there to share. It was not an intimidating space but a warm place to gather and learn and have your questions answered.  We talked Twitter, Facebook, and LinkedIn and we also spoke of events and the importance of knowing about Hybrid Events in this new and growing industry.

In addition the four sponsors work in the Events Industry were highlighted.  We all showed our own products in our own way.  We each had a table-top display and we were able to connect with our audience there.  To that end we spent time with new and old clients – meeting and greeting. Us collaborators made introductions all around, made new contacts and shared our products and knowledge. At the end of the day a great time was had by all.

The 4 sponsoring companies and creative collaboration:

Elizabeth Beskin, Fifth Avenue Digital @photobiz www.FifthAvenueDigital.com
Jennifer Gould, Diana Gould ltd  @DianaGould  www.DianaGouldltd.com

Cheryl Brocco Kahn, THE Glazier Group  @bridgewatersNYC www.theglaziergroup.com
Debra Roth, Pink Inc. @pinkdeb @PinkIncDesign  www.pinkincdesign.com

Our helpful collaborators:
David Adler and Richard Aaron of Bizbash
Ed Morrell Corporate-AV www.Corporate-AV.com
Betsy Kent, Be Visible Associates @bevisible www.bevisibleassoc.com
Cameron Toth, Toth Communications @camerontoth www.camerontoth.com/

The methods utilized to achieve the event’s objectives

In the Twitter Lounge the methods utilized to achieve this goal was certainly collaboration!  Each of the four companies brought in their own particular expertise. We successfully set up an environment that was visually interesting, informative and comfortable to talk, tweet and learn.

We used Education successfully.  We set up a lounge area with informal lectures so people could really come in and relax and listen to content that is new for many.  Hearing different people talk about different topics all in relation to the social media was helpful for the audience.  The BizBash event-goers were happy to discover this information spot on social media. Our experts “hung” around to answer questions even more personally and one on one.

The event was dynamic with sessions every 30 minutes on different Twitter / Social Media related topics including: tweet – extending your events before, during and after, PR and marketing on Twitter, brand building fan pages in Facebook and networking.

Visual Design was another method that we used to achieve the goals of the Twitter Lounge. The Twitter Lounge was created with a tension fabric curve overhead, focusing the area for learning, and discussions. Large walls focused our space creating a large yet intimate environment. On each of our side lounges, plasma screens with Twitter feeds #BizBash were book-ended to highlighted each sponsor. Live photo feed was projected onto our back wall and flowers and food were additions to our hospitality!

Signage added to the mix – on our walls, on our projections and in each of our individual companies spots, our individual printed logos highlighted our brands.

All in all, Attendees were excited to hear about social media, as everyone wants to learn and know more about it.  “It’s an exciting time to be involved in this new medium” Social media is here to stay and the possibilities of mixing with live events is limitless!

Information (if applicable) on ISES Partners contributing to your entry

Sponsors:

Elizabeth Beskin, Fifth Avenue Digital @photobiz www.FifthAvenueDigital.com
Jennifer Gould, Diana Gould ltd  @DianaGould  www.DianaGouldltd.com
Cheryl Brocco Kahn, THE Glazier Group  @bridgewatersNYC www.theglaziergroup.com/
Debra Roth, Pink Inc. @pinkdeb @PinkIncDesign  www.pinkincdesign.com

Our helpful collaborators:
David Adler and Richard Aaron of Bizbash
Ed Morrell Corporate-AV www.Corporate-AV.com
Betsy Kent, Be Visible Associates @bevisible www.bevisibleassoc.com
Cameron Toth, Toth Communications @camerontoth www.camerontoth.com/