Who built the Gigantic Fabric Stage set at MTV VMA’s 2010?
Well it was US of course!
This year’s MTV Video Music Awards’ stage was a massive, towering design inspired by sleek mid-century modern architecture that stretched 70 feet out into the theatre seats, bringing the audience practically onstage. The soaring set, by German designer Florian Wieder, required over 2600 seats to be removed from the Nokia Theatre in Los Angeles.
The gigantic Moss fabric structure canopies were created in a stark white fabric to become the canvas for state-of-the-art lighting. The technology continued to blast throughout the show, changing for each performance and presenter. At other times, the sweeping fabric “petals” stood out in stark contrast to the video pulsating behind on giant screens enveloping the theatre.
The combination of the dramatic tension fabric shapes, dynamic lighting design and full throttle performances made for a dynamic event! The stage created an environment that featured everyone in the best light (pun intended!) and left both the live and viewing audiences feeling inspired!
The is what Stephen Friedman, MTV’s general manager said about the stage set:
“When the audience sees it for the first time, it’s going to look like no other show they’ve ever seen, I promise you that. Our team has transformed it. I’ve never seen a set quite like this in the history of the VMAs. The way that it’s configured enabled us to mould it to exactly the way we wanted it.”
MTV themselves said: Eye-popping design puts mid-centruy architecture “through the prism of 2010,’ says show’s executive producer.
“Everyone who walks in and sees it is like, ‘Aaah!’ ” Dave Sirulnick, VMA executive producer, told MTV News. “Rick Ross came in and said, ‘It’s like Pandora.’ ”
Custom-made in New York and Los Angeles, assembled over the course of two (very long) weeks inside the Nokia Theatre and drawing inspiration from the sleek mid-century designs of Charles Eames and Eero Saarinen, the set is a massive, all-encompassing thing, swooping and soaring (like, really high) and practically swallowing up the entirety of the theater itself. It’s so impressive, in fact, that you don’t have to be an architecture enthusiast to appreciate it.
Another link - about the massive stage set! And just one more!
Tags: culture, Design, Event Design, fabric sculptures, Fabric Structures, Lighting Design, Projection, Stage Set Design
