It is Upfront Season here in New York and we at Pink Powered by Moss have had the opportunity to work on several of them.
The Network Upfronts roll into many locations, however NYC is a major destination for these elaborate events. The Upfronts show the Networks advertisers and executives the up-coming season. These bar-no-expense (it seems) events do pull out the stops for they are trying to focus on the core of impressing their constituents with original – short yet flashy presentations.
First, early in April we contributed to the Oxygen at Gotham Hall, produced by Steven Yuhasz. For this event we supported the producers with design work and modified several versions of rental items including a curved Flexi Tunnel to fit to the oval-shaped room as well as a curved and stepped Circle Surround flanking the stage on both sides. We also had 6 brand new Quarter Round tables built for this event that are now available for rental and in use in our new SoHo Design Studio and Showroom!
More recently, in Mid-May, we had a busy week putting up a giant curved screen for ABC Television’s big Upfront in Avery Fisher Hall. The framed screen had an enormous presence at the Lincoln Center venue spanning 66’ wide by 18’ high.
Just a day after this screen was installed we had yet another major Upfront event for Telemundo Network at the American Museum of Natural History where the museum and entryway to the Rose Center was turned into a futuristic setting. For this event, we were called upon by Empire Entertainment to create 240’ worth of White Out Walls which lead to 10 new Flexi Tunnels spanning 220’ into the planetarium.
Big thanks to our production facilities in Chicago and Salt Lake City for helping us pull these great jobs off! Check out some of the pictures below and check back later this week for more details and images from these Upfront events!
Tags: Design, Event Design, Event Marketing, event trends, Fabric Structures, Lighting Design, NYC, rental decor, Stage Set Design, Tension Fabric, tension fabric structures
I am working on a event for the spring that has requested a large back screen of 12′ tall by 120′ long. We have used your tension fabric before. I was interested in getting more information about the screen system you used for the ABC upfront presentation. Can you give me a cost ballpark for rental or purchase of a 12′ by 120′ projection screen.
Thanks for your assistance.
Don Wood
GNTV
478-745-2366
- Don Wood