For the past 2 years we have been involved with the Advertising Research Foundation (ARF) Conventions; all taking place in the Broadway Ballroom in New York’s Marriott Marquis. The most recent event just took place from March 25th-28th. For this event, which was themed ‘Shifting Sands . . . Understanding the New Consumer,’ we worked with S & A Event Services to provide a tension fabric rental stage set that was video projection mapped with desert imagery that was constantly transforming. This stage set consisted of two Large Divides, a Wave Wall Tall, Wave Wall Small, and Tidal Wave in order to provide a surface for the projections. In another location, we also provided some rippling walls for the registration areas that were made from stacked Ribbonesque strands.
Last year’s convention, which marked the 75th anniversary of ARF, relied heavily on a printed 9′ Moon, which served as a centerpiece. Behind this Moon was a 30′w x 14′ h Circle Surround incorporating the conventions logo and colors. A smaller scale Ribbonesque wall also incorporated 2′ Moons with the same theme out in the registration area. We also provided a separate stage set using the same 9′ Moon flanked by Large Crescents and Moons of other sizes that was used for live music performances as well as talks.
Take a look at some of the work we’ve done with ARF over the past few years below: