I am happy to be newly back from TSE 2012 – The Special Event 2012 in Tampa, Florida.  I have lots of thoughts and experiences so I will present a series of posts. Welcome to the first!

REthink REPink Powered by Moss booth and lobby installation Reconfigured

Pink Powered by Moss booth – When our creative team came together we created a campaign based on the mood of the times that we reflected as RE. REdefine REignite, REfresh, REthink, REPink! So REconfiguring our booth was of utmost importance with REconfigurable products. The time today requires us to REnew, REinspire, REcharge and the more we played with RE; the more fun we had!

Graphics enhanced our color identifying booth with a giveaway of 8 assorted pink campaign type buttons for you pinning pleasure (you have heard of Pinterest by now; havent’ you?) and our REshuffle ipod shuffle giveaway was fun.  We had a winner each day, and we still have more iPods to giveaway in our REshuffle iPod shuffle giveaway so stay tuned!!!

So below, see our booth REconfigured three different ways.  Our décor was REarranged each couple of hours out in the lobby, thank you Jesse Zryb for REvitalizing the lobby and documenting The Special Event 2012 for us.

I am super excited to be gearing up for The Special Event 2012 in Tampa!

I am super excited to be gearing up for The Special Event 2012 in Tampa!

I recently wrote on the ISES NY Metro site: “The Special Event – Why I attend by Debra Roth” and you should read it and learn why!

At TSE we are introducing our new rePINK campaign where we bring to you products that easily reconfigure. We ask you to recharge, rethink, and reinvent for 2012. Visit us at our trade show booth #1013 to see new product and have a chance to reshuffle – our iPod shuffle give away every day!

You can find Debra and the Pink Powered by Moss team all over the show!

Find Us at The Special Event!

Debra is Speaking on:

Tuesday 10am – 11:30 Current Events Event Design Trends

Friday 9am – 10:30 All Star Marketing Panel

Monday day: ISES Leadership

Monday night: ISES Leadership Cocktail Reception

Tuesday night OUR ISES NYC Chapter hosts the New York Event community and the NorthEast ISES & our Twin City LONDON!

Wednesday Night – You will find all 11 of us at the Opening Night Celebration

Thursday Day – 8:30-10:00am – Michael Cerbelli’s Hot Ideas 2012 edition includes Pink Powered by Moss JuiceBar

Thursday night we are Sponsoring Eventprofs Tweet UP!

Our booth #1013 will be open and enter our Reshuffle iPod shuffle giveaway

See our booth with new product The Oblique Tunnel and the Juice Bar

Our lobby sponsorship includes the brand new Wave Forms and the Ribbonesque.

If you need a free pass into the show let us know!

See you there!

Pink Powered by Moss fabric décor design is widely available to the event industry.  Our Tension Fabric Structures are available for rent or for purchase. Some Fabric Structures are only tensioned out.  Other forms are created from metal frame and fabric. These aluminum tube skeletons are then covered with a fabric skin.

All Pink’s Tension Fabric Structures break down small and play LARGE! Our creative fabric solutions include stock product and custom designs.

The Fabric Décor elements featured in this post are primarily full room décor, where an entryway, stage set and perimeter areas featured tension fabric structures.  Many of these shapes come from our rental line and it are available in many shapes and sizes, most often in white because everyone loves the love affair that light and fabric have.

Many industries have discovered the beauty and ease that Tension Fabric Structures are. Fabric Architecture offers infinite design possibilities, the ability to create any shape you can imagine. The lightweight materials ship and store easily. Easy to work with, fabric forms create unusual temporary and permanent environments. This has brought event designers and producers, production companies and lighting designers, visual merchandising, in-store display, and museum design, the exhibit and tradeshow markets to explore the magic of fabric!

Enjoy the photos and jump over to our tension fabric product menu to discover where fabric meets imagination!

The Special Event 2011 “Powerstation” – January – Phoenix, AZ

For our first Special Event as Pink Powered by Moss we wanted to showcase our new capabilities. The result was the Powerstation – a singular form that sweeps across the 20′ x 30′ booth creating an intimate interior space as well as an eye-catching exterior form. We were flattered to receive the “Best Overall Appearance” award at TSE and the Powerstation also went on to eventually win us an IFAI Outstanding Achievement Award for Interior Display!

The Special Event 2011 “JuiceBar” – February – Phoenix, Arizona

The “Powerstation” was not the only new form that debuted at The Special Event. We also introduced several new products such as the Portico and Satelights. The product that really helped us out throughout all of the trade-shows however, was the Juicebar. This charging station is hooked in with several different phone adapters as well as a power strip,  much to the relief of everybody in attendance. The Juicebar was ultimately went on to win “Best Rental Product” at the ISES Big Apple Awards!

Macy’s Flower Show “Tower of Flowers” – March – Chicago, Illinois

Macy’s in Chicago had initially purchased a series of Daisies from us to create a giant bouquet for their Glamorama event in August 2010. A few months later we received a request from them to build them a tower for their annual Flower Show.  To honor the Chicago skyline, we built a 5-story replica of the famed Hancock Building, that was whimsically wrapped in a translucent floral fabric and included shelves for live flowers on the exterior. An archway was cut at the base so people could walk through this massive structure and when looking up you could see our Daisies suspended from above;  we can’t wait to see how they use them next!

California Academy of Science – April – San Francisco, California

We were honored to be contacted by the California Academy of Science to create a shelter and backdrop for their “Snakes & Lizards: The Slither of Summer” exhibit this year.  We used a modified version of our Stargate, Mod Tunnel, and Cove to create an immersive educational experience. A Continental Divide was also ordered in the same green fabric as a backdrop to fill in one of the central spaces of the beautiful new museum in the center of  San Fran’s Golden Gate Park.

Gravity Free Conference – May – San Francisco, California

Another very fun and exciting project we had in San Francisco this year was providing the decor for Gravity Free - a multi-day multi-disciplinary design conference located at the Yerba Buena Center for Arts.  A jagged fabric tunnel marked the entrance of the space and you couldn’t miss our printed signage of all of the presenters as you walked through the hallway. For the luncheon and discussion room, several sheer fabrics were suspended above and pulled from several points giving the appearance of ghosts floating above.  It was great working with Group Delphi for this project which saw the introduction of several new forms and concepts that we have been developing.

ABC, Telemundo, & Oxygen Upfronts – June – New York, New York

During television’s annual upfront season, when networks typically release their lineups for the coming year, we had out hands full! First came the Oxygen Upfront event at Gotham Hall, where we installed a tiered Circle Surround as well as Flexi Tunnel that was modified to match the curve of the building. Shortly after, we found ourselves installing over 440′ of White Out Walls and Flexi Tunnels at the American Museum of Natural History for the Telemundo Upfront. We were also busy putting up a 66′ wide by 18′ tall projection Screen at the Avery Fisher Hall for ABC’s annual event.

Zumba Conference – July – Orlando, Florida

For Zumba’s 10th Anniversary, they wanted to throw an event like they never had before. The celebration came to be at their annual Instructor’s Convention, which was held at the Peabody Hotel and the Orange County Convention Center. Brightly colored Turning Birds were scattered throughout both venues, forming archways at the Peabody and flying overhead at the OCCC to direct people to their respective classes. Over 6,500 people were in attendance for the conference, but it was hard to miss our presence!

MTV Video Music  Awards – August – Los Angeles, California

After receiving so much attention (and awards!) for building the stage set for MTV’s  Video Music Awards in 2010, we were once again requested to build the stage for this years edition, held at the Nokia Theatre.  This massive clam-shell like structure was just as striking and featured several archways surrounding the walkway for all of the performers and stars. It was great to see our structures in the spotlight once again!

Big Apple Awards – September – New York, New York

For the 2011 Big Apple Awards, held at the Times Center, we provided a fabric structures for both the stage set and the main lobby. We showcased our Ribbonesque tunnels for this event, rearranging them to redirect traffic throughout the evening. The stage set consisted of Continental Divides, Wave Walls, and Pillars. We were also honored to take home a few awards from the ceremony!

Bring to Light Festival – October –  Brooklyn, New York

Nuit Blanche has been a growing phenomenon throughout the world and this October; the 2nd annual Bring to Light was held in conjunction with other all-night art festivals throughout the world. For this one-night event, that took over several sites in Greenpoint, Brooklyn, we teamed up with artist Chakaia Booker for an interactive installation featuring three walls of textured fabrics and a series of projectors casting vivid shadows on the rear side. We also participated in the Mad Mappers Workshop the week before, where we contributed several fabric structures from our Pinkometry series, that were used for projection mapping demonstrations.

BizBash NY – November – New York, New York

For the 2011 edition of the New York BizBash Expo & Awards, held annually at the Javits Center,  we stacked together 15′ Ribbonesque frames to create a back wall that was then dressed with Circle Surrounds showing our portfolio. We wanted to demonstrate new ways of using some of our popular rental items to produce entirely different looks; something you can expect a lot more of in 2012!

LDI Conference – December -Orlando, Florida

This year we returned to the LDI Show, which was at the Orange County Convention Center. We debuted yet another new structure at this show – the Waveform (see more pictures of the Waveform as a Stage Set at the EDPA Show in Las Vegas). This structure is a 6-faced box-like form with an undulating front surface and it works great with lights on the interior. It can also be rearranged to make several different walls and columns – keep an eye out for this structure in the coming year. With 2011 coming to a close, we can look back and say that we’re very proud and honored to have completed such great work. Be sure to browse through our blog to get a more in depth look at all of these projects as well as those that we did not include. A special thanks to everybody who has worked with us and we look forward to what’s in store for 2012!

- Browse our extensive list of rental fabric structures – just updated for the 2012 Season!

- We have several different products that can be used to create dynamic entryways and tunnels

- Works great with all different kinds of lighting

- Simple to build, transport, instructions and assistance available

- Lightweight structures  provide ability to easily change look of stage with same products

- 3D models and design services also available

- Browse through the images below featuring all different kinds of tunnels made from rental products such as our Flexi Tunnel, Mod Tunnel, Arches, Wave Tunnel, Circle Surrounds, and Ribbonesque

On Tuesday, November 28th, we received a request from Madoff Productions for a 30′ Circle Surround backdrop to  be used the following day for CBS’s Victoria’s Secret Fashion Show Pre-Show. With only 1 day notice, we were able to provide a simple yet elegant backdrop that was seen across the world – just another example of a creative fabric solution from Pink Powered by Moss!

View some images from the Pre-Show below and in case you missed it live, you can still watch the stream here . . .

On Monday night November 21^st many of the events community gathered at Center 548 to the AFR Networker NYC! Several events professionals added their expertise to make this event fun, beautiful and successful!

From Neuman’s unique food – many “spoons” of full meals – like brunch, turkey dinner and encapsulated miso soup to Nancy Swiezy Event’s flowers and treatments creating unique area’s and the music from New York’s Best, photography by Treasured Memories and of course a great cross section of AFR’s event rental furniture line.

The space at Center 548 was truly a unique loft like space of several floors and a roof area.  The impressive elevator can carry a car up to any floor and it was unique to ride in it as it was set as a lounge environment!

Of course we were there, Pink Powered by Moss and please do view below, our tension fabric entry and backdrops that were used throughout the space and other photos.

A great time was had by all and to all a Very Happy Holiday Season and today – a very Happy Thanksgiving!

- Browse our extensive list of rental fabric structures – just updated for the 2012 Season!

- Achieve a customized look in a cost-effective manner

- Works great with all different kinds of lighting

- Simple to build, transport, instructions and assistance available

- Lightweight structures  provide ability to easily change look of stage with same products

- 3D models and design services also available

What I loved about BizBash this year was the effort and energy BACK on the tradeshow floor.  Everyone who took a booth seemed to truly make the effort to do something beyond an easy pop up display.  The Exhibitors all seemed to have a collective unconscious to show well! And all the moving parts and pieces that create the event community were out in force! We mixed and mingled right there on the trade show floor, the night before at 300 and later that evening at SIR.  Let’s also not forget the social media lounge, and my booths, Pink Powered by Moss and The ISES NY!

I am hoping that what is being communicated is we are all ready to bring out our Sunday best!

Either way – I saw some great stuff – So thank you very much to the photographers Sarah Merians and Brightroom Photography, as I have used their photos in this article.  So thank you!  Congratulations to all the award winners! View this cool picture of the readers choice Designers and producers nominees. And view this one of me presenting at my flash session on Boosting your Creative IQ.

Trends:

Education – ELI promote online learning and event professionalism

Bizbash – Education sessions

ELI – Flash!  sessions and interviews on the trade show floor

Round Tables for industry information – a gathering of info – crowd sourcing.

Photographers and photo booths everywhere!

Venues – Florists –  Décor – out in full force! NICE!

Lots of Photo Booths – going strong – all types modern, old fashioned,

Social Media lounge – lots of help on all levels

Performances with unusual shapes and lighting – aka GaGa influence

Lots to taste and drink / new venues

Designer Cocktails making an appearance – here to stay –

More Lounge Furniture

Inflatables as decor

Cort Inflatable Furniture

You

Booth – Fifth Avenue Digital

ELI – Event Leadership Institute

Inflate

BizBash NYC takes place Wed. the 19th and I want to detail for you all the ways we are involved and I want to remind you to VOTE for me and other event professionals in our community!

BizBash NYC is this coming Wednesday the 19th of October at the Javits Center.  Pink Powered by Moss is in booth # 341.  Click here for a discounted Planner Pass! And of course you can Power UP! At our JuiceBar!

OK, so here is the skinny on where you can find me outside of our BOOTH!

• Tuesday Night October 18, 6 – 8 pm I am part of the group hosting the Social Media Soiree.  Come on down and network and have some fun at this pre-party at the 300 Club at Chelsea Piers.

• Wednesday the 19th – 11am Expo Floor opens!

• 12-2 You can find me in and out of the Social Media Lounge! Talking Twitter or whatever platform you would like to discuss or learn about!

• 12:30-1:30 – HOT TOPICS LUNCHEON – I will be hosting a table as ISES NYC President with my President Elect Paul Neuman

• a quicky 10 minutes at 4:05 on the show floor with ELI (Event Leadership Institute) and my topic is Boosting Your Creative IQ! (something we all can use!)

• I will float around the ISES booth # 354 where members that JOIN on site get headshots on the spot! (thank you Fifth Avenue Digital!)

• Event Style Awards – 5:00

• Pink Powered by Moss is a Finalist for our JuiceBar Charging Station in the category of Best New Product!

• ISES NYC is up for Best Corporate or Association Event Concept for the Chapter’s Sustainability Forum and Marketplace!

OK, OK – Here is the big one!  I am up for Event Designer of the Year in the BizBash Readers’ Choice Awards!  This means you have to go vote for me! Go VOTE now!  And do it again tomorrow,  and the next day and…..

Other ISES colleagues and board members are nominated and take a look!

- Association/Nonprofit Event Planner: Ann Dean,

- Corporate Event Planner: Ellie Winkleman, Caterer: Paul Neuman,

- Event Designer: Jes Gordon, Debra Roth

- Entertainment Act: The Three Waiters, Brad Wilson

- Event Producer: Reed Baker, Morgan Steele Connacher

- Venue Manager: Jessica Rothstein Berman

• After we catch our breath we will be at the Post-Expo Cocktail Reception from 6-8PM at the Sir Stage37 – 508 West 37th Street right by Javits!

Wow! We are really doing a lot at BizBash! So come on out and see us and the entire NYC events community!