Pink Powered by Moss sponsored by bringing a little bit more green into this market place by placing different fabric structure rental products from our Garden Line throughout the site. Colorful Daisies flanked the bar area while our Multi-colored Money Trees could be found on the perimeter of the floor, overlooking the World Trade Center site.

While there was much to celebrate at the event itself, some of the neighbors in the World Trade Center had it’s own milestone to celebrate as well. Recently, the Freedom Tower, just became the tallest building in New York, surpassing the Empire State Building, which held that honor for just over a decade since the Twin Towers were destroyed in 9/11. The footprints of those towers; which now feature cascading waterfalls as part of the memorial, could also be seen below.

Some pictures from the event as well as the views are below . . .

Event Solutions Idea Factory: I have been a part of this show for years. It is now part of a larger show, CaterSource. Right now, it has the feeling of being buried inside of a catering show. But it continues to change. For better or worse, it is what it is and here I will tell you of the highlights of the Event Solutions Idea Factory!

I diligently walked the show floor with Mark Musters and his banter about his new site My Sustainable Style. We talked sustainability with many and tasted and experienced all kinds of foods and events products. From smoked salmon to cupcake cozy’s there were many products geared towards reuse and innovation.

Pink Powered by Moss brought in Ribbonesque to highlight the CaterSource Lounge with AFR event furniture. Additionally AFR brought their prize winning booth from TSE, Backdrops Beautiful showed large with several of their backdrops and Champagne Creative jumped up a notch with their Champagne Skirted women, wearing edible chocolate fashions!

The highlight for me was experiencing Projection Mapping, through the Spotlight Awards Ceremony (short, sweet to the point – an excellent presentation) and through a workshop. I was happy to meet Bart Kresa from BartKresaDesign – a projection artist and Ray Thompson from Images by Lighting.

ELI – Event Leadership Institute was there in force – Howard Givner and his team continue to educate through live sessions at the show and most importantly through innovative online education.

David Tutera and Preston Bailey did (once again) great presentations and they really draw a big social events crowd.

I continue to go to meet new event professionals but also to connect with the best in the biz. Frank and Lyn from Concept Bait were there, David Merrell and his team presented, Hillary Harris from Warner Bros events and the MGM events group all were at Event Solutions!

The Diva Design Challenge with Cheryl Fish “against” Sasha Souza was fun and funny. It is AFR’s second year with the live battle of the event designers! Great concept right on the show floor!

While there, Dazian announced they had just purchased Dreamworld Backdrops, one of the original backdrop companies in the Special Event market. Expect to see rental backdrops coming out of the Dazian catalog. Congrats Bev and the Dazian team!

An #Eventprofs tweetup brought together some of the best in the biz! Liese Gardner @liesegardner, Jeff Hurt @jeffhurt , Midori Connoly @avgirlmidori and Jessica Levin @jessicalevin, to name a few. I of course was there @pinkdeb, just in case you didn’t know!

What I do love about Event Solutions is their ability to learn and try different things. They are building on their own innovations, which allows things like: a free to all, 1.5 hour awards show built through amazing projection and mapping technology. Heck, the awards show even ended early! And it led to a small private party at Cosmopolitan (my new FAVORITE hotel in Las Vegas) So, getting shaken up can lead to great ideas and innovation and that is what has me watching Event Solutions carefully and coming back for more!

The Academy of Motion Pictures Arts and Sciences came to Pink Powered by Moss with a last-minute request – to produce a double-side, printed fabric circle sign that would be prominently displayed above the star-studded red carpet leading into the Kodak Theater.

With the expert help of Marc Posnock (the AE) and the tenacious and superlative performance of Kahori Sano (the PSM), the job was brought in and turned around with the speed of a flickering 24 frames per second.

Thanks to AMPAS for selecting Pink and keeping the project on the fast track. The Circle Sign was highly visible throughout all of the broadcasts and has made it’s way into several photos from it’s spot above the red carpet. Take a look for yourself:

We just got news that we won IFAI’s (Industrial Fabrics Association International) Outstanding Achievement Award for Interior Display for our Powerstation booth! This booth made it’s first appearance at The Special Event in Phoenix, AZ before being re-branded for the Exhibitor show in Las Vegas, NV. You can read more about the booth in our blog posts from each trade show. We’d also like to congratulate our team for bringing in an Award of Excellence for the 2010 MTV Music Video Awards in the same category!

Below is a copy of the press release from IFAI (Click here to download release as PDF):

Pink Powered by Moss wins IFAI 2011 International Achievement Award

(Roseville, MN – Oct. 26, 2011) Pink Powered by Moss, New York, NY, was recognized with the 2011 International Achievement Award (IAA) for design excellence in specialty fabrics applications. The ceremony took place at the IFAI Expo Americas 2011 at the Baltimore Convention Center in Baltimore, Md. on October 25.

Pink Powered by Moss received an Outstanding Achievement Award for its Powerstation project. The project was recognized in the competition’s Interior Display category.

The annual IFAI Expo Americas is the largest specialty fabrics trade show in the Americas, and for more than six decades, IAA has recognized excellence in design and innovation, highlighting truly spectacular work in the specialty fabrics industry.

Entrants were encouraged to submit projects and compete in 35 categories in this 64^th competition. In all, IFAI received 385 entries from 16 countries. Entries were judged by industry experts, editors, architects, educators and design professionals, who were selected for their knowledge in a particular field of study or product area. Winners were selected based on complexity, design, workmanship, uniqueness and function.

IFAI encourages specialty fabric projects of all sizes and type. The goal of IAA is to promote awareness of the specialty fabrics used in thousands of products and applications. All entries receive prominent recognition at IFAI Expo Americas. Entrants receive additional publicity through coverage in IFAI magazines, as well as press releases distributed to media professionals.

The International Achievement Awards competition is sponsored by IFAI, a not-for-profit trade association whose 2,000 member companies represent the international specialty fabrics marketplace.

Photos and detailed project descriptions of the winners are available at ifaipublications.com/iaa/.

BizBash NYC takes place Wed. the 19th and I want to detail for you all the ways we are involved and I want to remind you to VOTE for me and other event professionals in our community!

BizBash NYC is this coming Wednesday the 19th of October at the Javits Center.  Pink Powered by Moss is in booth # 341.  Click here for a discounted Planner Pass! And of course you can Power UP! At our JuiceBar!

OK, so here is the skinny on where you can find me outside of our BOOTH!

• Tuesday Night October 18, 6 – 8 pm I am part of the group hosting the Social Media Soiree.  Come on down and network and have some fun at this pre-party at the 300 Club at Chelsea Piers.

• Wednesday the 19th – 11am Expo Floor opens!

• 12-2 You can find me in and out of the Social Media Lounge! Talking Twitter or whatever platform you would like to discuss or learn about!

• 12:30-1:30 – HOT TOPICS LUNCHEON – I will be hosting a table as ISES NYC President with my President Elect Paul Neuman

• a quicky 10 minutes at 4:05 on the show floor with ELI (Event Leadership Institute) and my topic is Boosting Your Creative IQ! (something we all can use!)

• I will float around the ISES booth # 354 where members that JOIN on site get headshots on the spot! (thank you Fifth Avenue Digital!)

• Event Style Awards – 5:00

• Pink Powered by Moss is a Finalist for our JuiceBar Charging Station in the category of Best New Product!

• ISES NYC is up for Best Corporate or Association Event Concept for the Chapter’s Sustainability Forum and Marketplace!

OK, OK – Here is the big one!  I am up for Event Designer of the Year in the BizBash Readers’ Choice Awards!  This means you have to go vote for me! Go VOTE now!  And do it again tomorrow,  and the next day and…..

Other ISES colleagues and board members are nominated and take a look!

- Association/Nonprofit Event Planner: Ann Dean,

- Corporate Event Planner: Ellie Winkleman, Caterer: Paul Neuman,

- Event Designer: Jes Gordon, Debra Roth

- Entertainment Act: The Three Waiters, Brad Wilson

- Event Producer: Reed Baker, Morgan Steele Connacher

- Venue Manager: Jessica Rothstein Berman

• After we catch our breath we will be at the Post-Expo Cocktail Reception from 6-8PM at the Sir Stage37 – 508 West 37th Street right by Javits!

Wow! We are really doing a lot at BizBash! So come on out and see us and the entire NYC events community!

We are very proud to say that last night we were awarded the “B” award at the BizBash West Event Style Awards. We won this prize in the category of Best Staging and Set Design for the stage set we helped create for the MTV Video Music Awards last September. Congratulations to the entire team for this great accomplishment!

We were also instrumental in another award winner in the category of Best Overall Event Décor (Budget Under $50,000) which went to Warner Brothers Studios for the 2010 Warner Brothers International Television Distribution L.A. Screenings. For this event; our Money Trees were a major element; bringing color and flair to the garden-themed event.

Congratulations to the rest of the award winners as well! More to come from the BizBash West Expo soon . . .

This is my first night back from EDPA where we flew into JAX – Jacksonville, Florida and drove down to Sawgrass – Ponte Verde Beach.  Now the first day I arrived was before the activities started and I did make it to the beach. I hope some of you others did while we were there! I have just laid out the wonderfully different shells that I scooped up on my walk in the beautiful afternoon.

WOMEN IN EXHIBITIONS

My first activity was the Women in Exhibitions group where we meet at industry trade events. This edition 15 of us showed! A good turn out for EDPA we did kind of a freeform discussion and cover user generated questions and issues.  Since it was early in the event we all got to intro ourselves and continue the discussion over the next few days. (join our LInkedIn Women in Exhibitions group!)

Opening Trade Show cocktails – the room had a light and airy feel which was nice for mingling in a professional lounge. Moss had a booth with a new product introducing – it was fun to watch a positive response.

The Keynotes were good however not the dynamic motivational speakers of past EDPA’s. The were all Gems within our own industry that were allowed to shine in this environment. Each of them addressed Change from the point of view of Design which I of course loved!

EDUCATION

Education covered from social media to the latest tech gadgets and The Challenge of Producing Outdoors. Groups gathered through out the event at group breakfasts and Lunches and each night there were cocktail activities.

GALA
I always love The Presidents Ball and silent auction to watch the crowd dressed up. And this year as usual I was not disappointed. I guess I just like people watching, industry talk and formal dinner. Award winners and this year was not an exception.

And the awards went to:

The Hazel Hays Award ecognizes an individual for outstanding contribution to the exhibit industry and is open to members and non-members of EDPA. Jack McEntee was awarded the EDPA’s highest honor. An EACA Hall of Fame member, he founded I&D (now Nth Degree) in 1979, the company largely responsible for the creation and refinement of  the I&D labor contractor service category for trade shows.

The Ambassador Award recognizes an EDPA member for outstanding service to the organization. Don Svehla, publisher of Exhibit City News, was recognized for his long-standing support of EDPA, in particular his sponsorship of the Golden Ham Awards at EDPA ACCESS.

The Designer of the Year Award recognizes an individual for his or her contribution to enhancing the professional standards of exhibit designers. Errol Ahearn  of Global Experience Specialists (GES) took the prize.

The Chapter of the Year Award recognizes an EDPA chapter for its excellence and efforts in recruiting, events, fundraising, education and other activities. The Las Vegas Chapter won the prize.

The Eddie Award is the premier awards program recognizing exhibit firms, agencies and suppliers for marketing excellence. 3D Exhibits, an exhibit and event design, fabrication and management agency, earned the first place Eddie Award for the second consecutive year in the large trade show exhibit category. 3D Exhibits won for “EVOLVE,” the integrated trade show marketing program it created and implemented at EXHIBITOR2010. First place for online programs went to Derse, while first place for printed matter was awarded to ProExhibits.

The new EDPA president is Rob Cohen of DS&L, who replaces John Rose.

Event Solutions Spotlight Awards VOTING

Welcome – It is that time of year again –  the 2011 Spotlight Awards where you can view all the profiles for this year’s finalists and cast your votes to help determine this year’s recipients of these prestigious awards.
First you click here - then simply enter your email address and click submit. This will take you to the category page where you can view all the finalists and their profiles. To vote simply choose one finalist in each category and click submit. It’s that simple.

The 2011 Spotlight Awards are open for voting. These prestigious event industry awards are given out at the Event Solutions in Las Vegas February 28^th 2011.

These awards are a Readers Choice award as YOU vote for your favorite industry Designer Creative Director of the Year, Event Producer of the Year and Rising Star Male or Female.  Also company awards such as Event Company of the Year, Event Site of the Year or the one Pink Inc. won in 2010 Event Supplier of the Year.

DETAILED APPLICATION

What I do NOT think you realize is that these awards are very detailed to apply so that on the voting site our “application” are information rich Portraits of the industry through its individuals and companies. So although Pink Powered by Moss are contenders in these awards I URGE you to not just pick your friends but actually spend some time and look at these detailed profiles!

THE BEST IN THE INDUSTRY

It is a great opportunity to learn about our industry from the BEST players. All of these professionals were nominated and were selected as FINALISTS. So take the time, and to look and learn about special events! Some of the excellent #EVENTPROFS include: AOO Events own David Merrell, Diane J. Butner from MGM Resorts Events, SLK Creative – Shari Lynn Rothstein, and Margarita Heinzel from The MeetingHouse Companies.

You MUST Look at the profiles and after you do, VOTE!

DreamWorld Backdrops, Grosh Scenic Rentals, Neuman’s and of course us – Pink Powered by Moss are all represented in the company categories.

TAKE A LOOK at the amazing information and then VOTE!

I love this industry and to that end I support all of the companies and individuals that are a part of the Event Solutions Spotlight Awards.  I will be posting a list of each of the Finalists here with their websites. I will continue this over the next days!

Proctor and Gamble Beauty Full Circle

In October 2009, P&G engaged Mark Addison’s EVENTSTYLE to create an event that was a brand new way of presenting a press conference. This event was to feature five distinct brands at one time rather then the traditional one event for each brand. Mark Addison’s EVENTSTYLE turned to Pink Inc. to partner with on the BEAUTY FULL CIRCLE design and décor.

The concept: Five P&G beauty brands: Hair – Pantene, Hair Color – Clairol, Skin care – Olay, Personal Care – Venus, and Make-up – CoverGirl would all be presented under one roof for an in depth trend forecast. This was done to promote a renewed awareness for new and current products within the Proctor & Gamble family.  The attendees, editors and beauty executives, would come together for a strategic mix of valuable information in an organized session that maximized the guests’ time by providing an encompassing spectrum of worthwhile content in a desirable, all-inclusive setting, creating a memorable experience!

The venue selected for Beauty Full Circle, was Skyline Studios and Gallery as it was a newly renovated event destination in the heart of located steps from Midtown, the Javits Center, Chelsea’s Gallery District and the latest, must-see site – High Line Park.

Guests entered through a dimensional, semi-circle gateway – Pink Inc.’s Flexi-Tunnel that created an engaging, psychological transition upon arrival. Pools of colored light and beauty projections emphasized the transformation as visitors emerge from the gateway entering into the Beauty Full Circle experience.

Greeted by a branded 12’ Circle, and a refreshing cocktail of pleasing fragrances the visitors entered the inspiration installations triggering positive associations for influential attendees. Each area surrounded with circular forms creating a dramatic environmental design encompassing you in the brand. Lounge seating made the stage a comfortable area for drinking in knowledge.

Upstairs in the Brand Experience Showrooms deconstructed cylinders interlock, and interlaced passageways allow for creative progression between expositions. Branded circular fabric forms adorn each room and upon entering each unique environment shows off its own individual brand concept and statement.

Each brand held mini-seminars within each individual brand experience. Guest lecturers ranging from celebrity aestheticians and renowned makeup artists to product scientists and brand ambassadors demonstrated the products and answered questions.

Food, drink, visual experience, brand engagements and of course a GREAT goody bag completed this P & G brand Press Conference/Brand Revitalization creating Beauty Full Circle!

What were the main goals/objectives of your event?

The main goals and objectives of this event were for P&G Beauty to achieve winning outcomes when brand forces combine to capture the attention of the North American Beauty Media, and products garner increased media interest by correlating specific attributes to cutting-edge trends and best-in-class data, revealed to attendees during a collaborative event.

On top of that this Press Conference/Brand Revitalization was to be unique as it was featuring five distinct brands at one time rather then the traditional one event for each brand. P&G engaged Mark Addison’s EVENTSTYLE to create this event that was a brand new way of presenting a press conference and in this case a brand revitalization. Five P&G beauty brands were presented under one roof.

Proctor and Gamble wanted to make sure through education their attendees would learn about the brands and be reinvigorated by the new product offerings.  In informal meetings and main stage discussions, the gallery floor became a comfortable lounge for mixing and mingling as well as information gathering.  Areas of discovery, trend vignettes, presentations and food/beverage service also helped our attendees relax into the environment to be ready to take in the new product information, demonstrations and actually experiencing some of the products.

The experience design and layout of this event was chosen to get the beauty editors and executives comfortable quickly so as to rediscover the P&G brands. Each floor had unique areas for both group and self-exploration. Brand Ambassadors were available through out the venue to demonstrate product and answer any questions, however they were not pushing product but subtly available as observers to respond based on need.

Each area visually tied back to the complete concept – Beauty Full Circle.  Each of the objects selected reflected the concept. Keeping the 5 brands unique yet on target for objective was challenging. In response, we brought in different designers to interpret each of the brands while sticking to the event goals and objectives.

Overall, Beauty Full Circle truly was a beautiful circle for our client P&G and all the beauty experts. The circular décor completed the concept as the knowledge gracefully was transferred creating a very successful Beauty Full Circle!

The methods utilized to achieve the event’s objectives

Many methods were utilized to achieve the Beauty Full Circle event.  From the selection of the venue to the choice of food everything fed back into the Beauty Full Circle concept.

The venue selected for Beauty Full Circle, was Skyline Studios because of its loft-like gallery, which was newly renovated. The availability of different floors enabled us to create the Tunnel Entry and Inspiration Installation on the ground floor gallery. It also allowed us to use a different floor with the Brand Experience Showrooms and another floor that served as our lunch and food service stations.  These distinct areas enabled us to create an atmosphere and flow for our beauty specialists.

Beautiful design and a carefully planned program taking into account the beauty editors and executives time constraints truly made this event successful. The attendee’s time was well planned out.  They were offered a morning or an afternoon session. Either session included a refreshing lunch.

The Inspiration Installation had both individual discovery areas and group education discussions.  Décor elements softened the space and made a relaxing environment. Lighting, scents, sounds and refreshments all added into the feeling we created for the experts to experience. Beauty editors, writers and high level executives all enjoyed the visual experience and thoughtful information.

As the guest entered through the Flexi Tunnel, their field of visions was completely taken over by the projections and the 12’ branded Moon used to “cap” off the tunnel. Once through, the room sprang to life, with many Moons of varying sizes covering the ceiling and leading the attendees to the staging area. A half circle stage led into a half circle fabric backdrop, creating a Beautiful Circle. Mimicking the Moon at the entry was a smaller branded Moon with the name of the event. The stage was then finished off with a stunning Circle Surround half-column, which used Moons in the Event’s colors, interspersed with circles with the Event Logo, and “empty” Moons, to make for an eye-catching stage.

The Brand Experience Showrooms all highlighted the products both visually and educationally, allowing our attendees full access to the brands and allowing a good interaction with people and products. Through spokesperson announcements and mini-seminars within each brand experience, guest lecturers that included celebrity aestheticians and renowned makeup artists, as well as product scientists and brand ambassadors demonstrated the products and answered questions, bringing the idea of Beauty Full Circle to the minds of each attendee.

We were successfully able to introduce new brands, and rediscover Olay, Clairol, Venus, CoverGirl and Pantene.