When the Latin music workout/lifestyle phenomenon Zumba was planning to produce their 10th Anniversary Instructors Convention, they were determined to find that extra special decorative element that would not only reinforce their brand identity but would serve to add a visual excitement and extra energy to the festivities.

When Zumba producer Jonathan Perlman first met with the Pink team in Orlando in March, he knew instantly that he had found the right decorative design company – everyone shared the same fun vibe and artistic sensibility. This was made especially clear when Pink presented its initial design proposals to the delight of Zumba’s creative team. Clearly, a synergy was formed and a creative relationship was born – one that promises an exiting future of collaboration.

The presence, power and extra-large scale of Pink’s fabric structures along with the integration of Zumba’s colors into unique designs made these two companies a perfect match.

An unexpected challenge was the rigging limitations imposed by the Peabody Hotel, Orlando. Having recently opened a new wing to accommodate such massive conventions like Zumba, the Peabody was being particularly protective, perhaps rightly so, of their huge scale ballroom area. Pink designs became a perfect solution for the cavernous grand foyer – serving as visual landmarks – which featured a series of modified Moss Event Arches – 30’ wide x 20’high with specially modified Pink signature Turning Birds. Together, these elements delineated the main thoroughfare and afforded a visual excitement to an otherwise uninvolved space where the wildly enthusiastic 6500 attendees passed through.

The highly caffeinated event turned out to be a huge success with thousands of Zumba fanatics buying millions of dollars of merchandise in a frenzied atmosphere all bolstered by the extra added visual excitement of Pink products. The client was thrilled.