I am happy to be newly back from TSE 2012 – The Special Event 2012 in Tampa, Florida.  I have lots of thoughts and experiences so I will present a series of posts. Welcome to the first!

REthink REPink Powered by Moss booth and lobby installation Reconfigured

Pink Powered by Moss booth – When our creative team came together we created a campaign based on the mood of the times that we reflected as RE. REdefine REignite, REfresh, REthink, REPink! So REconfiguring our booth was of utmost importance with REconfigurable products. The time today requires us to REnew, REinspire, REcharge and the more we played with RE; the more fun we had!

Graphics enhanced our color identifying booth with a giveaway of 8 assorted pink campaign type buttons for you pinning pleasure (you have heard of Pinterest by now; havent’ you?) and our REshuffle ipod shuffle giveaway was fun.  We had a winner each day, and we still have more iPods to giveaway in our REshuffle iPod shuffle giveaway so stay tuned!!!

So below, see our booth REconfigured three different ways.  Our décor was REarranged each couple of hours out in the lobby, thank you Jesse Zryb for REvitalizing the lobby and documenting The Special Event 2012 for us.

I am super excited to be gearing up for The Special Event 2012 in Tampa!

I am super excited to be gearing up for The Special Event 2012 in Tampa!

I recently wrote on the ISES NY Metro site: “The Special Event – Why I attend by Debra Roth” and you should read it and learn why!

At TSE we are introducing our new rePINK campaign where we bring to you products that easily reconfigure. We ask you to recharge, rethink, and reinvent for 2012. Visit us at our trade show booth #1013 to see new product and have a chance to reshuffle – our iPod shuffle give away every day!

You can find Debra and the Pink Powered by Moss team all over the show!

Find Us at The Special Event!

Debra is Speaking on:

Tuesday 10am – 11:30 Current Events Event Design Trends

Friday 9am – 10:30 All Star Marketing Panel

Monday day: ISES Leadership

Monday night: ISES Leadership Cocktail Reception

Tuesday night OUR ISES NYC Chapter hosts the New York Event community and the NorthEast ISES & our Twin City LONDON!

Wednesday Night – You will find all 11 of us at the Opening Night Celebration

Thursday Day – 8:30-10:00am – Michael Cerbelli’s Hot Ideas 2012 edition includes Pink Powered by Moss JuiceBar

Thursday night we are Sponsoring Eventprofs Tweet UP!

Our booth #1013 will be open and enter our Reshuffle iPod shuffle giveaway

See our booth with new product The Oblique Tunnel and the Juice Bar

Our lobby sponsorship includes the brand new Wave Forms and the Ribbonesque.

If you need a free pass into the show let us know!

See you there!

This fall at the Pink Powered by Moss booth at the LDI Show at the Orange County Convention Center in Orlando we took a different approach.  We approached the show as a tool for market research. Under that umbrella, we present the Wave Forms. These 4’ x 4’ units stack to create a textural backdrop, wall, ceiling treatments and towers.  Arrange the Wave Forms in different configurations to create dynamic textures.  Take a look and let us know what YOU think!

The Ribbonesque series gives you the flexibility of fabric and the strength of aluminum to create stunning one-of-a-kind Tension Fabric Ribbon Sculptures.

We take the next step in making the designs easy for you with this modular system of ribbon shapes.
Choose from a number of 5’ Arcs, Curls, Swoops, and Twists to create a ribbon EXACTLY the shape and length you want.

Used as either a ceiling treatment, free-standing floor decor, or an Awareness Ribbon for your cause, the Ribbonesque line curves to fit your needs.

With our series of forms, available for rental or purchase, you can make any shape you can think of, without the added expense of a custom design.

With these 8 basic sections you can create your ideal shape, or choose from our many Pre-Designed configurations.

Can’t find what you’re looking for?  Pieces can be reconfigured in an infinite number of possibilities!

And because of our lightweight construction, the Ribbonesque can be easily moved as needed.
For the ISES event shown below, only 8 sections of Ribbonesque were used, but were moved throughout the night to give the appearance of multiple groupings of decor.

With Ribbonesque’s unique modular construction, sections can be reconfigured within minutes, creating any number of forms suited for any use.

In the gallery below, you can see that the exact same 20’ section of Ribbonesque is shown as both an
eye-catching branded archway, and as a rigged branded banner. And the only difference is how the frame is arranged.

With some simple planning, your Ribbonesque can take the place of any number of other products!

STRETCH YOUR IMAGINATION WITH RIBBONESQUE!

DOWNLOAD OUR FULL RIBBONESQUE PDF HERE.

Last month we were in San Francisco for the annual Gravity Free conference, which brings together designers from all different disciplines to share their many success stories. Aside from getting a chance to meet other designers, we also provided décor for several different areas throughout the Yerba Buena Center for the Arts.

It was hard not to notice our Oblique Tunnel marking the entrance of the building upon entry. These jagged structures provided a 10’ wide walkway for attendees to pass through with an oversized mirror capping it off to create the illusion of continuation. You can read more about the Oblique Tunnels here.

The Oblique Tunnel was no the only new product introduced at Gravity Free, we also saw the first appearance of our Ghosts. 9 of these fabric structures were positioned in the Forum hovering over the round-tables used for discussions after the lectures. The Ghosts consist of a 15’ wide by 20’ tall roll of sheer fabric with wiring along the edges so they can be carefully manipulated into different forms. Multi-colored spotlights helped highlight the movement in the fabric creating a dynamic ceiling treatment for this space.

We were also responsible for some of the signage elements within the Yerba Buena Center. The theme for this years conference was “the Wonders of Magical Thinkers,” and we helped reinforce this by producing fabric banners that took after mid-century magic posters. This included a large (16’ x 10’) banner on the building façade, as well as a series of 11 banners, loosely strung together with twine, displaying information about all of the speakers at the conference.

We were very happy to be a part of this multi-disciplinary conference, and a special thanks to Group Delphi for bringing everybody together in the making of Gravity Free. Browse some photos below and inquire within about any of the fabric structures that you see here!

Last month we debuted one of our new products at the Gravity Free conference in San Francisco – the Oblique Tunnel. This new tunnel consists of 4 sections with sides slanting and sloping in every direction. These 4 sections are parallel on the ground though, creating a stunning walkway with a width of 10’ all throughout.

Although these sections are designed to fit together in a rectilinear plan, they can also be pulled apart to either extend the distance from start to finish on the tunnel or to make turns. We also separated the fabrics into 3 different faces which provides more options for dressing the frame. Colors or graphics can be switched in on any face, and the fabrics can even be removed to create openings above.

Feel free to contact us with any questions and be sure to check out the  photos and renderings below!

BizbBash West went off without a hitch this week at the Pasadena Convention Center. Exhibitors and attendees from the region and beyond to experience education, new trends, new ideas, networking and recognition!

Many event professionals walked the exhibition hall where assorted great ideas and products anchored the floor.  I was there to exhibit with our fabric structures and event décor design.  Below you will find photos of the work we executed at the show.

Our trade show booth featured our new Portico with a branded Circle Surround. The fabric printing of our work showed not only the range of our experience but actually shows the amazing quality of our dye-sublimation printing on fabric.

A large lounge area in the middle of the show floor showed AFR newest products as we delineated the garden area with several works from our Garden Line.  Spears and Vines, Lily’s and Daisy’s as well as Turning Birds created a colorful décor, separated the three distinct lounge areas and raised your eye, creating a complete vision.

Ribbonesque greeted guests as they arrived into Rose City’s convention center.  The yellow ribbon strands were sunshine in the all white lobby area. Several configurations added interest.

We are happy to announce that we won a BizBash award with the MTV- VMA show. Take a look at the massive project that we won the Best Staging and Set for.  We are also happy to be a part of the Warner Bros award-winning L.A. Screening Event which took home the honor of Best Event Decor (Budget Under $50,000).

And Sharing our POWER at the opening of our new Soho Studio and Showroom!

We are glad you have Met us, Seen our Newest Products, Networked and Enjoyed a PINK DRINK!

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Tuesday – Thursday May 10-12 at 3-7pm     588 Broadway #1003    Between Prince and Houston

Check out the details in the Open House Invitation!

Don’t forget to RSVP!

Macy’s has just held their flower show highlighting Towers of Flowers at stores all over the country AND in Macy’s – Marshall Fields – Chicago we built the Hancock Tower! This FLOWER TOWER is 5 stories tall and houses both real flower specimens and of course FABRIC FLOWERS by Pink Powered by Moss!

I hope you made it to the to take a look! Thank you John Cooper from MOSS for access to these pictures below AND all the great work that you do for the company! We at Moss did INDEED build this giant tower!

Our NYC team dreamed up and designed the PowerStation booth that we cleverly used for 2 shows with a re-branding built in. The Pink Powered by Moss booth was seen in Phoenix at The Special Event show. The EXHIBITOR show saw the Power of MOSS this past week!

This giant form circled around our perimeter – a visual demonstration of the Power of fabric and design. Seen from far away this fabric structure pulled you in to discover the Power of Moss. Our own branded energy drink heightened your awareness while the Juice Bar powered your devise! Our iPads and EZ Engage allowed you to peruse our portfolio. Take a look at the photos posted here and don’t forget the cool new products – The Juice Bar – Charging Stations and The EZ Engage! In fact our EZ Engage won a coveted EXHIBITOR’s Buyer’s Choice Award! This interactive wall catches your attention through branded graphics, motion and technology! Its easy interface and realistic price point make it affordable for your clients. Available for rental and purchase this product is flexible therefore fitting your interactive digital demand!

Also look at our 10’ x 10’ booth – Moss+ = Display Hardware and Light Boxes. Right across from the PowerStation, our little booth was mighty with LIGHT! Take a look at how our R&D team are developing this technology in our Radiance product line!

Come back again soon as I will be posting more info on the Exhibitor show. Enjoy the Visuals!   Also take a visit to our team member John Lindsey’s blog about Exhibitor 2011!