The installation began with projection surfaces integrating into the existing playground poles, creating a corridor. As the installation came along, we worked with Chikaia and created the textures on site using several different methods to otherwise ordinary fabric. Once the sun set and our lights were in place it was showtime. The installation was a huge hit for those who came out to Bring to Light Festival in Green Point, and it was great seeing all of the different ways that people would interact making this a true sculptural performance environment. Groups gathered on the side of the fabric opposite the light source watching live projection theater provided by eager participants.  Many people even came around multiple times finding different props to add intrigue to their moment in the spotlight. View some pictures from both the installation and the festival below as well as a video of the Shadows installation . . .

Shadows

On Saturday, October 1st, the second annual Bring to Light festival took place in Greenpoint, Brooklyn. This nocturnal art party was held simultaneously with several other Nuit Blanche events throughout the world that have been gaining steam as an international celebration ever since the first Nuit Blanche that originated in Paris in 2001.  Over two dozen cities participated, including Brussels, Amsterdam,  Montreal, Toronto, and Washington. For New York’s version, a large section of the Greenpoint was chosen as the site, utilizing parks, warehouses, streets, as well as the waterfront which provided a breathtaking view of the Manhattan skyline. As to be expected, the major element used in many of the installations was light and we saw all kinds of it at this festival; from projection, to LED’s and video-mapping. We were also involved with the festival as sponsors, providing our fabric screens for some of the installations. In addition we worked alongside artist Chakaia Booker creating a series of screens altered with different textures and washed out with strong spotlights in a piece called Shadows. It was great seeing the crowd interact with the screens and create a performance piece of their own. Check out some photos from Bring to Light below and stay tuned for some more on Shadows . . .

Last night, we sponsored one of Bring to Light’s workshops involving MadMapper which is one of the leading tools for video projection mapping today. If you’re not already familiar with this up and coming technology, you should check out a few videos of the growing art-form. MadMapper is software which provides an easy-to-use interface for mapping three-dimensional points to a two-dimensional plane which allowing you to create dynamic visuals that are completely adapted to the surface on which you’re projecting. Architectural works provide an amazing canvas for this technology, which we’ve seen recently on iconic New York structures such as the Manhattan Bridge from last week’s DUMBO Arts Festival or the New Museum (pictured above).

For this workshop, we found that our Pinkometry series provides ideal surfaces to demonstrate the capabilities of projection mapping. These pieces can be easily stacked and angled, and the end-results can be stunning. We definitely look forward to seeing what possibilities lie ahead for this emerging medium. Expect to see even more dazzling light forms at the Bring to Light festival in Greenpoint, Brooklyn this Saturday starting at 6pm!

Pink and Garage Cube at Bring to Light from Chris Jay on Vimeo.

Fashion’s Night Out!

The third edition of FNO was FUN for all, as the streets of NYC were teaming with crowds of people looking at Fashion.  Well at least that was the premise.  Many folks were out looking for the free drink, food, and people watching as the fashion folks presented their new season’s best.

The parade did not stop, from SoHo to the Meat Packing District and from Bloomingdales to 57th street.  New Yorkers LOVE their spectacles and this event certainly was one to really watch.

If you have not make Fashion’s Night Out yet – YOU NEED TO!

This month, the highly anticipated second section of the High Line just opened, now extending the elevated park up to 30th St.  The park, which is built over an abandoned railway, integrates landscape and walkways with different architectural elements from it’s surroundings as it weaves it’s way through buildings in the Meatpacking District and now Chelsea.  In addition to the half-mile extension, a new installation called Rainbow City is now open in the Lot, a public plaza on 30th st which also contains several of New York’s top food trucks as well as a beer garden. Brightly colored inflatables rise up 3 stories in Rainbow City and bring out the kid in everybody in this urban playground!

Under a canopy of oversized, decorative kites – a symbol of this dynamic Southeast Asian nation – our client production glue engaged Pink Powered by Moss to create this effect with custom design solutions and stock fabric structure concepts – creating Giant Circles and Bird Kites suspended in Vanderbilt Hall.

This event brings attention to MALAYSIA, somewhere I would love to visit! Eat  Drink Explore Malaysia was a fun, immersive learning experience.  It also supported local restaurants and businesses promoting Malaysian cuisine, goods and services.

Read more about the event!

photo credit: Phillip Angert Photos: All rights reserved by malaysianyc

For some more images browse the gallery and be sure to come to us next Halloween to help make your wildest imaginations possible!

Check out the site for The Village Halloween Parade! and next year if your in NYC for Halloween come on by!

The Last Supper is a multimedia, project-based collaborative festival that addresses the act of consumption. Viewing the creative process as a cyclical, communally interactive conversation between media, it is a non-profit benefit event for the Food Bank of New York City. Short films and works from emerging directors and artists, edible installations from creative culinarians, performance, new media, design projects, writing and music from several local bands and DJ’s will grace the dinner table. Each year, the show sparks dialog about consumption by curating projects based on a theme of global and local import.

PiNK Powered by Moss was a part of the event team and this photo featured in People Magazine is Kelly Ripa featured in front of our FlexiARCH.

Read more about the event, see more pictures and witness our involvement with Super Saturday on our Blog.

Our Facebook page also covers the event and you can “like” us here.

Wall Street Journal WSJ wrote about Super Saturday too!

Mark Addison Blog and EVENTSTYLE point of view

Why you ask? Everyone who walked through PiNK Powered by Moss Arches were at Super Saturday and there to shop to benefit the Ovarian Cancer Research Foundation OCRF. This star-studded event attracts the celebrities and elite of the Hampton’s who all come to shop at a gigantic designer garage sale! All funds are donated directly to the OCRF! And for those who could not shop with us live, you could watch and buy on TV with QVC.

Our Fabric Sculptures were not only the entry to the Super Saturday grounds at Nova’s Ark Project in Water Mill, we also provided interesting overhead tension fabric structures at the main bar and our tensioned fabric sculpture, Fruit Salad provided shade in the picnic lunch area.

We all thank Donna Karan and all of the fabulous sponsors and designers that donated merchandise and energy to the event. There were many – DKNY, InStyle, Lacoste, Reebok, Calvin Klein to name a few! A special thanks to producer Mark Addison • EVENTSTYLE and his team for seamlessly running this large-scale event making it smooth sailing (for the last 9 years!)

And I just heard the Newsflash: Super Saturday 13 – 2010 raised over $3.4million for OCRF charity!!!! Now that IS really great NEWS!

The New York Times Posted a video on Super Saturday 13 today!

There are really many many GREAT pictures on WireImage too!

Kelly Ripa’s Super Saturday 12 Wrap up can be seen also.

Ads for OCRF with Kelly Ripa and Kim Kardashian.  Also Kelly Ripa and Kim Kardashian hosted  Super Saturday which benefits Ovarian Cancer Research