We just got news that we won IFAI’s (Industrial Fabrics Association International) Outstanding Achievement Award for Interior Display for our Powerstation booth! This booth made it’s first appearance at The Special Event in Phoenix, AZ before being re-branded for the Exhibitor show in Las Vegas, NV. You can read more about the booth in our blog posts from each trade show. We’d also like to congratulate our team for bringing in an Award of Excellence for the 2010 MTV Music Video Awards in the same category!

Below is a copy of the press release from IFAI (Click here to download release as PDF):

Pink Powered by Moss wins IFAI 2011 International Achievement Award

(Roseville, MN – Oct. 26, 2011) Pink Powered by Moss, New York, NY, was recognized with the 2011 International Achievement Award (IAA) for design excellence in specialty fabrics applications. The ceremony took place at the IFAI Expo Americas 2011 at the Baltimore Convention Center in Baltimore, Md. on October 25.

Pink Powered by Moss received an Outstanding Achievement Award for its Powerstation project. The project was recognized in the competition’s Interior Display category.

The annual IFAI Expo Americas is the largest specialty fabrics trade show in the Americas, and for more than six decades, IAA has recognized excellence in design and innovation, highlighting truly spectacular work in the specialty fabrics industry.

Entrants were encouraged to submit projects and compete in 35 categories in this 64^th competition. In all, IFAI received 385 entries from 16 countries. Entries were judged by industry experts, editors, architects, educators and design professionals, who were selected for their knowledge in a particular field of study or product area. Winners were selected based on complexity, design, workmanship, uniqueness and function.

IFAI encourages specialty fabric projects of all sizes and type. The goal of IAA is to promote awareness of the specialty fabrics used in thousands of products and applications. All entries receive prominent recognition at IFAI Expo Americas. Entrants receive additional publicity through coverage in IFAI magazines, as well as press releases distributed to media professionals.

The International Achievement Awards competition is sponsored by IFAI, a not-for-profit trade association whose 2,000 member companies represent the international specialty fabrics marketplace.

Photos and detailed project descriptions of the winners are available at ifaipublications.com/iaa/.

In the past few months we had the pleasure once again to work with the Guggenheim museum in NYC. Unlike our previous project there in 2008, for which we designed, constructed and installed a structure, this time we were called in as consultants in the space preparation for the Lee Ufan retrospective exhibition that opened on June 24. The artist envisioned translucent fabric screens that would mask certain portions of the spiral gallery yet not block the light or fight the open feel of the building. We found the perfect material for the job, and provided direction on how to handle it at installation and how to maintain it throughout the exhibit. We attended the opening reception and were very happy with the end result. If only Frank Lloyd Wright could see it, he would surely approve too!

The Lee Ufan retrospective runs until September 28 and takes up most of the museum, including a few of the side rooms. Our favorite piece was Relatum (formerly Language) – a recreation of a 1971 installation of stones placed on top of cushions. As one of the core members of the Japanese minimalist art/philosophy movement Mono-Ha, Lee Ufan mixes natural and man-made elements with immaculate, exaggerated yet often whimsical precision. It’s a beautifully curated exhibit – we recommend it!

Last month we were in San Francisco for the annual Gravity Free conference, which brings together designers from all different disciplines to share their many success stories. Aside from getting a chance to meet other designers, we also provided décor for several different areas throughout the Yerba Buena Center for the Arts.

It was hard not to notice our Oblique Tunnel marking the entrance of the building upon entry. These jagged structures provided a 10’ wide walkway for attendees to pass through with an oversized mirror capping it off to create the illusion of continuation. You can read more about the Oblique Tunnels here.

The Oblique Tunnel was no the only new product introduced at Gravity Free, we also saw the first appearance of our Ghosts. 9 of these fabric structures were positioned in the Forum hovering over the round-tables used for discussions after the lectures. The Ghosts consist of a 15’ wide by 20’ tall roll of sheer fabric with wiring along the edges so they can be carefully manipulated into different forms. Multi-colored spotlights helped highlight the movement in the fabric creating a dynamic ceiling treatment for this space.

We were also responsible for some of the signage elements within the Yerba Buena Center. The theme for this years conference was “the Wonders of Magical Thinkers,” and we helped reinforce this by producing fabric banners that took after mid-century magic posters. This included a large (16’ x 10’) banner on the building façade, as well as a series of 11 banners, loosely strung together with twine, displaying information about all of the speakers at the conference.

We were very happy to be a part of this multi-disciplinary conference, and a special thanks to Group Delphi for bringing everybody together in the making of Gravity Free. Browse some photos below and inquire within about any of the fabric structures that you see here!

We are very proud to say that last night we were awarded the “B” award at the BizBash West Event Style Awards. We won this prize in the category of Best Staging and Set Design for the stage set we helped create for the MTV Video Music Awards last September. Congratulations to the entire team for this great accomplishment!

We were also instrumental in another award winner in the category of Best Overall Event Décor (Budget Under $50,000) which went to Warner Brothers Studios for the 2010 Warner Brothers International Television Distribution L.A. Screenings. For this event; our Money Trees were a major element; bringing color and flair to the garden-themed event.

Congratulations to the rest of the award winners as well! More to come from the BizBash West Expo soon . . .

Macy’s has just held their flower show highlighting Towers of Flowers at stores all over the country AND in Macy’s – Marshall Fields – Chicago we built the Hancock Tower! This FLOWER TOWER is 5 stories tall and houses both real flower specimens and of course FABRIC FLOWERS by Pink Powered by Moss!

I hope you made it to the to take a look! Thank you John Cooper from MOSS for access to these pictures below AND all the great work that you do for the company! We at Moss did INDEED build this giant tower!

Our NYC team dreamed up and designed the PowerStation booth that we cleverly used for 2 shows with a re-branding built in. The Pink Powered by Moss booth was seen in Phoenix at The Special Event show. The EXHIBITOR show saw the Power of MOSS this past week!

This giant form circled around our perimeter – a visual demonstration of the Power of fabric and design. Seen from far away this fabric structure pulled you in to discover the Power of Moss. Our own branded energy drink heightened your awareness while the Juice Bar powered your devise! Our iPads and EZ Engage allowed you to peruse our portfolio. Take a look at the photos posted here and don’t forget the cool new products – The Juice Bar – Charging Stations and The EZ Engage! In fact our EZ Engage won a coveted EXHIBITOR’s Buyer’s Choice Award! This interactive wall catches your attention through branded graphics, motion and technology! Its easy interface and realistic price point make it affordable for your clients. Available for rental and purchase this product is flexible therefore fitting your interactive digital demand!

Also look at our 10’ x 10’ booth – Moss+ = Display Hardware and Light Boxes. Right across from the PowerStation, our little booth was mighty with LIGHT! Take a look at how our R&D team are developing this technology in our Radiance product line!

Come back again soon as I will be posting more info on the Exhibitor show. Enjoy the Visuals!   Also take a visit to our team member John Lindsey’s blog about Exhibitor 2011!

Enjoy more pictures of EuroShop and DO plan on coming to Düsseldorf in 2014!

Make sure you check my blog http://pinkincnews.com/ where there are more visuals about EuroShop posted.

EXHIBITOR Magazine has a EuroShop microsite filed with data and photos

Stefan Buss, a self proclaimed Exhibitionist writes about EuroShop on Stef’s Exhibition Blog

And don’t forget my guest blog about EuroShop on Philips LightCommunity

Xplace writes about their experience at EuroShop from the POS side.

EuroShop is a huge show in Düsseldorf, Germany that focuses on Exhibit design and build, Retail display, lighting, fixtures and details ( Halls of Mannequins, Refrigeration and store security).  This show runs every 3 years for 5 days.

Euroshop opened today – The 26^th of February 2011.  My colleagues and I traveled in Hall 9 and 10 – These halls are focused on the Exhibit industry.  This will be the focus of today’s post.  The trends that I see in this European marketplace includes:

•   Extrusions, Profile or System – this aluminum “channel” has been a mainstay in European stand building, this edition of Euroshop shows many instances of the CURVE!

•   Long Sheer Curtains, Gin Fringe or String Curtain, and scrim both white and black are out in full force. Scrim and Sheers are used as a peek-a-boo look. Now you see it now you don’t!  Many ceilings were created of a mesh screen and many effects were created with Scrim.

•   Layers and Layers – the idea is: flat form cut in succession to create the idea of a full form. This concept was seen over and over again.

•   Colors: many shades of GREEN and some ORANGE, lots of WHITE with Lighting

•   Vertical Tubes or this vertical shapes creating an environment – this effect is very similar to the long sheer curtains, string curtains and scrim.

•   Light Boxes, Light Boxes and more Light Boxes – printed fabrics with Silicon edges creating flat panels

•   I only saw a little – Laser Cutting and Interactive activities, games and social media – both are big in the States!

As I come from fabric structure, décor and design I was particularly interested in a company from Russia called InfinityConst – it has a different look then “American” fabric structures and they do fit into the trend of Curved Extrusion.

Get ready! NEXT! Full environments created “like” retail lounges to show amazing LIGHTING! Tomorrow halls 10, 11, and 12 – viewing and reporting assignment!

The Pink Powered by Moss PowerStation booth was awarded with Best Overall Appearance at #TSE2011 the hashtag used if you follow twitter. The Special Event Show had a great feeling this year of optimism and a coming back to opulence with conservation, a new fit for the decade ahead.

Our booth also featured the introduction of new products – the Juice Bar Charging Station a great rental solution to Power Up at events. Our EmpowerStation allows your guest a self-guided digital tour that is a motion censored kiosk, easily customized and branded for your event.  In addition it has an easy interface for you the producer.

Satelights, Portico and the other lamp-like structures created décor interest at the front of the trade show hall. The Portico created an architectural fabric environment entry as one arrived. The Overhead shapes made one feel enclosed in imaginative column-like structural forms. Branding opportunities are also available for these structures.

Take a look at our tension fabric structures in ACTION – Powerfully Creative!!!