For our first Special Event as Pink Powered by Moss we wanted to showcase our new capabilities. The result was the Powerstation – a singular form that sweeps across the 20′ x 30′ booth creating an intimate interior space as well as an eye-catching exterior form. We were flattered to receive the “Best Overall Appearance” award at TSE and the Powerstation also went on to eventually win us an IFAI Outstanding Achievement Award for Interior Display!
The “Powerstation” was not the only new form that debuted at The Special Event. We also introduced several new products such as the Portico and Satelights. The product that really helped us out throughout all of the trade-shows however, was the Juicebar. This charging station is hooked in with several different phone adapters as well as a power strip, much to the relief of everybody in attendance. The Juicebar was ultimately went on to win “Best Rental Product” at the ISES Big Apple Awards!
Macy’s in Chicago had initially purchased a series of Daisies from us to create a giant bouquet for their Glamorama event in August 2010. A few months later we received a request from them to build them a tower for their annual Flower Show. To honor the Chicago skyline, we built a 5-story replica of the famed Hancock Building, that was whimsically wrapped in a translucent floral fabric and included shelves for live flowers on the exterior. An archway was cut at the base so people could walk through this massive structure and when looking up you could see our Daisies suspended from above; we can’t wait to see how they use them next!
We were honored to be contacted by the California Academy of Science to create a shelter and backdrop for their “Snakes & Lizards: The Slither of Summer” exhibit this year. We used a modified version of our Stargate, Mod Tunnel, and Cove to create an immersive educational experience. A Continental Divide was also ordered in the same green fabric as a backdrop to fill in one of the central spaces of the beautiful new museum in the center of San Fran’s Golden Gate Park.
Another very fun and exciting project we had in San Francisco this year was providing the decor for Gravity Free - a multi-day multi-disciplinary design conference located at the Yerba Buena Center for Arts. A jagged fabric tunnel marked the entrance of the space and you couldn’t miss our printed signage of all of the presenters as you walked through the hallway. For the luncheon and discussion room, several sheer fabrics were suspended above and pulled from several points giving the appearance of ghosts floating above. It was great working with Group Delphi for this project which saw the introduction of several new forms and concepts that we have been developing.
During television’s annual upfront season, when networks typically release their lineups for the coming year, we had out hands full! First came the Oxygen Upfront event at Gotham Hall, where we installed a tiered Circle Surround as well as Flexi Tunnel that was modified to match the curve of the building. Shortly after, we found ourselves installing over 440′ of White Out Walls and Flexi Tunnels at the American Museum of Natural History for the Telemundo Upfront. We were also busy putting up a 66′ wide by 18′ tall projection Screen at the Avery Fisher Hall for ABC‘s annual event.
For Zumba’s 10th Anniversary, they wanted to throw an event like they never had before. The celebration came to be at their annual Instructor’s Convention, which was held at the Peabody Hotel and the Orange County Convention Center. Brightly colored Turning Birds were scattered throughout both venues, forming archways at the Peabody and flying overhead at the OCCC to direct people to their respective classes. Over 6,500 people were in attendance for the conference, but it was hard to miss our presence!
MTV Video Music Awards – August – Los Angeles, California
After receiving so much attention (and awards!) for building the stage set for MTV’s Video Music Awards in 2010, we were once again requested to build the stage for this years edition, held at the Nokia Theatre. This massive clam-shell like structure was just as striking and featured several archways surrounding the walkway for all of the performers and stars. It was great to see our structures in the spotlight once again!
For the 2011 Big Apple Awards, held at the Times Center, we provided a fabric structures for both the stage set and the main lobby. We showcased our Ribbonesque tunnels for this event, rearranging them to redirect traffic throughout the evening. The stage set consisted of Continental Divides, Wave Walls, and Pillars. We were also honored to take home a few awards from the ceremony!
Nuit Blanche has been a growing phenomenon throughout the world and this October; the 2nd annual Bring to Light was held in conjunction with other all-night art festivals throughout the world. For this one-night event, that took over several sites in Greenpoint, Brooklyn, we teamed up with artist Chakaia Booker for an interactive installation featuring three walls of textured fabrics and a series of projectors casting vivid shadows on the rear side. We also participated in the Mad Mappers Workshop the week before, where we contributed several fabric structures from our Pinkometry series, that were used for projection mapping demonstrations.
For the 2011 edition of the New York BizBash Expo & Awards, held annually at the Javits Center, we stacked together 15′ Ribbonesque frames to create a back wall that was then dressed with Circle Surrounds showing our portfolio. We wanted to demonstrate new ways of using some of our popular rental items to produce entirely different looks; something you can expect a lot more of in 2012!
This year we returned to the LDI Show, which was at the Orange County Convention Center. We debuted yet another new structure at this show – the Waveform (see more pictures of the Waveform as a Stage Set at the EDPA Show in Las Vegas). This structure is a 6-faced box-like form with an undulating front surface and it works great with lights on the interior. It can also be rearranged to make several different walls and columns – keep an eye out for this structure in the coming year. With 2011 coming to a close, we can look back and say that we’re very proud and honored to have completed such great work. Be sure to browse through our blog to get a more in depth look at all of these projects as well as those that we did not include. A special thanks to everybody who has worked with us and we look forward to what’s in store for 2012!