The NY Metro Chapter of ISES held it’s Big Apple Awards on June 30th 2010. Our Pink company had a lot to celebrate with the new Pink Powered by Moss and we won several awards! Continue Reading to learn about The Best New Product – The Garden Line! Take a look at how we made our GARDEN grow!
“The GARDEN” Pink Inc.’s new GREEN product line
Pink Inc. has developed a series of GARDEN structures that are sustainable. Created from recycled polyester fabrics and aluminum tube frames, this visually stunning grouping creates flora indoors. Both playful and decorative, these structures are meant to work together to create lush environments. Some of the products are reworked from stock and others have been developed brand new. Take a look at how we made our GARDEN grow!
What did the client request? What was the purpose of this project?
In this case, we designed our own product for a new series of works that create a lush GARDEN environment. The products can be used individually, although as by nature, the concept is to have groupings. While working on the green concept we wanted to have sustainable and affordable, visually appealing products. We created a mix to keep the price points lower when needed, but also when the budget allows, all structures together create a fantastic presentation.
The first new products we developed are simple shapes that go on Easy-Ups – a lightweight pipe and base system that we developed for this product. Spears and Vines attach easily to the Easy-Ups and become the structure for the fabric forms. Rigging is always another possibility. Our DNA product transformed in shades of green and brown tones to become the stems and tree trunks to our various flowers. The Daisy and Lily attach easily to the Easy-Ups for a tall decorative appeal.
The Coves, clad in greens, create giant leaf-like shelters. They add a large element for focus of the environment, a product placement or a lounge. The MoneyTree was created from our Tornado stock shape with a Circle Surround leafy pattern overhanging, creating a feeling of a weeping willow.
Original new Performance Sculptures were developed for this series – The Giant Butterfly, Petal Pushers and Grass Hoppers complete the scene.
The Giant Butterfly on stilts is a very large image – 12’ tall and 10’ wide, these wings with LED flat light panel technology are truly HUGE and completely enhance the image. Created in collaboration with ACROBACK, these creatures are truly magnificent!
Petal Pushers – Beautiful flower petals and stamen sculptural costumes – watch them open and close, spin and blow in the wind. Petal Pushers are staged with nature sounds from speakers individually wired to each figure. These floral forms of color and shape continue to advance The GARDEN vision.
In which city, state and country was the project installed or used
San Diego – Convention Center
What is unique or complex about the project (this helps the judges understand you r challenges and solutions for the project
For the IFAI AAI awards I will focus on the fabric structure in the Giant Butterfly. In this structure we employed flat panel LED sheets that were inset into the fabric. Wiring and batteries sit on a harness close to the performer. The harness was another tricky part of this costume. The large wings had to travel small yet be sturdy and light for ultimate use. The wingspan of 12’ wide and 10’ tall was challenging to balance on the performers back. To further complicate matters, we then added stilts to the costume! We created 2 Giant Butterfly consutmers that can be on stilts or on the ground. These effective costumes mesmerized the crowd and continue to go out to events around the country and beyond!
The Space Station is another project that I would include in our GARDEN series – with our Mango Slope walls – this structure is an all-in-one table and backdrop with cost effective branding. It is effective as a tasting station, a 10’ x 10’ booth or information stand. Colors and printing can be easily switched out for maximum usage.
What were the results of the project client satisfaction, continued business?
We have continued to use these structures at trade show booths and events and we are showing and monitoring the results as we go.
Our efforts are paying off with the structures continually going out.
Is there any other relevant information?
This is a mix and match look that has been successful looking at it from a variety of angles. Our $2009 Summer Special is the GARDEN so we shall see How our Garden Grows!
Tags: Awards/Galas, Event Design, fabric sculptures, rental decor, Tension Fabric
